Gain a deep understanding of the dynamics of commerical health care.

 

Learn to avoid the common pitfalls.

 

Target resources for maximum returns.

 

Foster a high performance culture.

Our training in the fundamentals of the private health sector to top-team executives includes:  

 

• international trends affecting the health sector

• why, and how, the role of the private health sector is changing and evolving

• health care business models, including:

              - how do health care organizations make money

              - what services drive profitability

              - why high revenue services so often don’t deliver profits

• why the hospital business is fundamentally different from the hotel business – and why understanding this is so important.

• engaging with, recruiting, and incentivising, medical staff:

              - why it is important

              - models of remuneration and reward

• making sense of patient referral systems

• marketing hospital services:

              - separating hospital from physician branding

              - why so many hospital advertising budgets are wasted – and how to make the most of yours

• key performance metrics and benchmarks

• establish how well your organization should (and could) perform

• Risk management in the health sector, including

              - safety

              - clinical governance and service quality

              - ethics and conduct

In much of the world, organized commercial health care is a relatively new phenomenon.  And often executives of health care organization enter from other quite different industries.  As a result, many take time to get to grips with the often unusual and complex dynamics of the health sector.